11:11 Media — Creating Culture

Photo: Nino Munoz

The Paris Effect

A pop-culture
architect &
global business powerhouse.

"...she is a cultural phenomenon, a piece of knowledge that exists, always, in the back of our minds. She's never not relevant." — Sarah Miller, Elle Magazine

89%

of 15–55 year olds globally know Paris Hilton

82M

global social fans across platforms

$13B

earned media value in 2025 alone

8.7B

aggregate followers across verified accounts

Sources: UTA IQ, Cision, Sprout Social

What We Do

Content. Commerce.
Community.

The 11:11 Media flywheel turns Paris' cultural capital into measurable brand results — across every platform, category, and touchpoint.

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Content

From award-winning documentaries to viral social campaigns — we create content that moves culture and moves product. Paris' authentic voice drives engagement that no paid media can manufacture.

TV & Film Social Podcast Publishing Music

◎

Community

14K verified accounts. $1B+ earned media from events. A fan base that doesn't just follow — they act. When Paris rallies her community around a brand, the results are undeniable.

Events Experiences Fan Activation Impact

◈

Commerce

$4B+ in product sales. 3,000 Walmart doors. 30 fragrances. We know how to turn cultural heat into tangible business outcomes for brand partners — at scale.

Product Collabs Licensing Retail Owned Brands

Selected Work

Campaigns that
create culture.

From luxury hotels to beauty to tech — brands that partner with 11:11 Media don't just get reach. They get results.

Hilton Hotels

A Legacy Partnership

$300M earned media value and 450M social impressions since launch · Highlighting properties globally from London and Cannes, to Hawaii and NYC

Motorola RAZR

A Nostalgia-Driven Campaign

32x ROI · 2,400+ press mentions and $230M earned media value since launch · A 360º partnership, including a limited-edition Paris Pink Razr and a giant Razr on-stage during Paris' Palladium concert

Frank's RedHot

A Top-Ranked Super Bowl Campaign

44M social impressions · $36M earned media value · Top-mentioned campaign during Super Bowl 2025

Walmart

Top Celebrity Cookware Brand

Paris products in 3,000+ Walmart stores · Cookware outperformed celebrity competitors by 600x

Karl Lagerfeld

Global Fashion Campaign — From Paris with Love

$100M in earned media value from over 1,000 press mentions · Paris Fashion Week event generates 30M+ UGC views

Paul Mitchell

Global Brand Ambassador

$65M in earned media value · A 360º campaign rollout with in-store displays, OOH, product giveaways and social content

Work With Us

Let's create
culture together.

Ready to tap into the Paris Effect? Tell us about your brand and let's build something iconic.

The Paris
Effect.

A pop-culture
architect &
global business powerhouse.